ADVISORY SERVICES FOR ENTREPRENEURS & INVESTORS
Bluebird Projects AB, under the leadership of Tomas Jenneborg, is dedicated to assisting entrepreneurs and investors by providing strategic advisory services, executing business development projects and acquisition processes.
SERVICE OFFERINGS
Business Plans
Assisting the company in developing and implementing a new business plan.
Capital Procurement
Leading and managing the dialogue with various stakeholders to secure the financing necessary for implementing future business plans.
Mergers & Acquisitions
Identifying potential acquisition targets for executing acquisitions and fostering synergy between companies. I utilize industry-leading tools and databases for industry and acquisition information.
WORK HISTORY & EDUCATION
Partner at Konjur, 2024 - Present
Konjur www.konjur.co
Konjur partners with high-potential Swedish tech companies, offering both investment and operational expertise to accelerate growth, drive international expansion, and create strategic value.
Konjur is a team with extensive experience in leading companies, raising capital, and executing successful exits. We combine deep operational knowledge with strategic investments to empower Swedish tech companies to scale.
Business Development and M&A Consultant, 2023 - 2024
Bluebird Projects AB
My background and my prior experiences enables me to quickly understand different companies and tailor my approach to meet the objectives set by their owners. These objectives often align with the services mentioned above.
GROUP CEO, 2017-2023
we.c.360 AB
WE.C.360 was a prominent player in Sweden in the development of visual and 3D tools for marketing newly constructed homes. With a market share of over 30% in Sweden and established partnerships with several leading construction companies in the Nordic region, the company was highly respected in the industry.
The company had clients across the Nordics, the USA, and various European countries. At its peak, WE.C.360 had a workforce of up to 45 employees in Sweden, Norway, and Poland.
During my tenure as CEO of both the parent company and its subsidiaries, I had the privilege of being involved in several key areas, including:
- Leading and developing sales and tech teams,
- Implementation of SAAS solutions,
- Capital procurement,
- International expansion,
- Knowledge of the construction and real estate industry.
The company was acquired by LOCKA GROUP AB in 2023. LOCKA GROUP AB was subsequently acquired by Smartcraft AS in 2024.
Management Consultant, 2014-2017
Self-employed
After completing my studies, I began my career as an external consultant, aiding numerous owner-led enterprises in reshaping their operations. These companies were either undergoing a turnaround or experiencing rapid growth (scale-up). My primary responsibility was to devise and execute new business plans.
Throughout this period, I collaborated with over 30 companies, spanning from startups to well-established enterprises. Additionally, I contributed to the university's incubator, focusing on refining their incubation practices.
Online Marketing Consultant, 2012-2014
Freelancer
Alongside my university studies, I assisted businesses in developing their e-commerce. I created websites, handled search engine optimization, managed advertisements (AdWords, Facebook), and implemented Google Analytics.
Bachelor of Business Administration / Master of Business Administration, 2009-2014
I completed my university studies at Örebro University and also participated in exchange studies in Brighton, UK.
